Philippe Bourguignon + IAB France + BETC = INSIDERS
The funds Stéphanie Hospital and Jean-Marie Messier (in which Bastien Cadéac, the new presenter of Capital on M6 worked), welcomed a new employee this summer. And not just any. The duo now work together with Philippe Bourguignon, the most French of investors in the United States, vice president of the Revolution LLC fund (which notably invested in RunKeeper, ZipCar or Livingsocial) and ex-CEO of Exclusive Resorts. He is also co-CEO of the World Economic Forum and former CEO of ClubMed and Wall Disney.
OneRagtime, which presents itself as “a new generation venture platform” is also organizing a pitch competition on the Snapchat application. Objectives: capture millennials and disruptive files.
REVIEW the interview with Jean-Marie Messier and Stéphanie Hospital:
The French start-up Toluna, specializing in the digital collection of real-time consumer insights, has completed the acquisition of the Israeli company Crossence. The latter is developing a single-source digital tracking solution based on the prior consent of its users. Financial terms of the transaction were not disclosed.
As part of this operation, Crossence teams will integrate the Toluna R&D center in Haifa, Israel. This investment will allow the French start-up to provide richer data to companies so that they can refine their social media and marketing campaigns. “This offer will change the way marketing decisions are made»Says Frédéric-Charles Petit, CEO of Toluna.
After raising 1 million euros last June, Recast.AI, the editor platform for bots intended for developers, has just obtained a “refundable advance” of 800,000 euros from Bpifrance. A loan she announced on his site.
With these new funds, the company intends to tackle the B2B and B2C market, and thus not miss the acceleration of bots in many sectors.
REVIEW: Interview with Patrick Joubert, CEO of Recast.AI (July 2016)
TheIAB France is organizing the first edition of its start-up competition, the “Ad Innovation Pitch”. This competition, which will reward five Adtech start-ups, is aimed primarily at companies that cover one of the following five areas: mobile, video, content and native advertising, social media, or even measurement and data analytics. For David Lacombled, President of IAB France, “this competition will bring together the start-ups that advertise tomorrow“.
Candidates have until September 25 to submit an application. Applications will be examined by a jury made up of a dozen people, including a representative of an investment fund whose identity is not specified. The names of the winners will be revealed at the annual IAB France conference on November 22.
The German job search engine Joblift has carried out, from its own data, a study concerning the jobs created in the FinTech sector. First observation of the study, more than three quarters (77.6%) of the jobs identified in the sector are located in France, and more particularly in Paris.
In the space of a year, the number of jobs identified in the sector has increased by 14%, according to the results of the study. At the same time, Joblift has observed a 2.4% drop in jobs in the banking sector.
Read also: Grégoire de Lestapis leaves BBVA for Lendix
Communication agency BETC inaugurated its new headquarters this Thursday, September 8. After more than two and a half years of work, the 900 employees of the agency moved in July to their new premises, located in the old buildings of the General Stores, along the Ourcq canal in Pantin. Among the elements that we retain about its new premises: the employees of the agency no longer have a nominative office; on the other hand, they can set up in different workspaces conducive to collaboration and exchanges.
Vincent Colonna-Cesari, engagement planner at BETC digital shared last week on Instagram a photo of a beautiful sunset over the renovated building. The agency was previously located rue du Faubourg Saint Martin, in the 10th arrondissement of Paris.
Read also: [Portrait du CEO Havas Media France] Raphaël de Andreis: Mach 3
L’Oréal chooses the Publicis Conseil agency for its Puma Fragrances brand
L’Oréal has decided to entrust its new communication campaign for Puma Fragrances to Publicis Conseil. The agency will be responsible for launching the deodorant brand through a communication campaign that will soon be broadcast. “Puma Fragrances is all the Puma spirit concentrated in a fragrance designed to be in affinity with a male target, cool, young, native digital, heavy consumer of content on all social networks“, said Valerie Hénaff, President of Publicis Conseil.
Isobar launches Citroën’s new Instagram campaign
As part of its social media collaboration with Citroën, the agency Isobar designed a communication campaign for the automaker on Instagram. For a month, 10 “Instagrammers” from around the world will share their adventures on the Instagram account Citroën, to the rhythm of the challenges launched by the French brand.
Pete Vlastelica Takes Head of Activision Blizzard’s Major League Gaming Division
The developer and publisher of video games Activision Blizzard decided to engage the services of Pete Vlastelica. The latter is named president and CEO of Major League Gaming, one of the main organizers of esports tournaments bought by Activision Blizzard last January for 46 million dollars.
As part of his new functions, he will have to consolidate the company’s position in the field of broadcasting, distribution and production of content in the e-sport sector on an international scale. Before joining Activision Blizzard, Pete Vlastelica had been working for Fox Sports since 2010.
Kristoffer Ewald promoted to NetBooster innovation director
Eight years after his arrival at NetBooster, Kristoffer Ewald has just been appointed director of innovation for the digital agency. In this role, he will be responsible for integrating innovation into NetBooster’s strategy and monitoring emerging market trends. “This appointment places innovation at the heart of the group’s strategy and operations, to allow us to remain one of the major players in the market.”, Said Tim Ringel, CEO of NetBooster, on the sidelines of the announcement.
Virginie Hauswald leaves Humanis for La Mutuelle Générale
Viriginie Hauswald just joined The General Mutual as director of strategy, marketing, innovation and partnerships. As such, she also joins the Group’s Executive Committee. As part of her new responsibilities, she will work in close collaboration with Stanislas Bressange, Managing Director of La Mutuelle Générale.
A graduate of Paris-Dauphine University and HEC Montréal, Virginie Hauswald worked for Polypore, Orga Consultants and most recently Humanis where she held the position of Director of Marketing, Customer Experience, Strategy and Innovation since December 2014.
Nicolas Laurent becomes Data Analyst at Carrefour
Digital Media Planner at crossroads since October 2015, Nicolas Laurent has just been appointed Data Analyst within the French retail group. He is also the founder of the Les Hiboo webzine, dedicated to digital trends, sport and urban life.
Patrick Le Roux becomes France director of the SGM agency
The agency SGM, specializing in commercial real estate and retail, has appointed Patrick Le Roux as Director France. Previously, he worked for Yound & Rubicam Kaena, Uniteam or Apache.
Delphine Cuny appointed Deputy Editor-in-Chief Banking & Finance of La Tribune
The gallery has decided to entrust the post of Deputy Editor-in-Chief Banking & Finance to Delphine Cuny. She arrived in the economic and financial newspaper in 2000 before making a stint in L’Obs and Rue89.
[Atelier en ligne] Data science, the master asset of an effective marketing strategy in e-commerce and retail – The Startup Pirates program is back in Paris for its 3rd edition! – Paris Retail Week – 2nd edition – Enova Paris 2016: towards a new dynamic
Events not to be missed from September 12 to 18