Pearltrees launches “Meaning” and intends to democratize its social curation service
What becomes Pearltrees, one of the most promising startups in its service social curation ? The one who lifted 5 million euros in 2012 today wants to move up a gear and get out of the niche. “An international niche! »Would like to clarify Patrice Lamothe, CEO and founder of the service launched in 2008.
Pearltrees allows you to organize, store and share your favorites, and interests on types of subjects. Widely used by highly segmented communities, Pearltrees now has 3 million active members per month. The heart of the community is quite heterogeneous: academics, researchers, architects, designers, developers… Pealrtrees is for example used by classes at Stanford, and by Medialab at Sciences Po.
Pearltrees now wants to become more mainstream, with the release of Meaning, a new set of features that allows curators to make sense of their collections by manipulating them more easily.
Meaning therefore includes an editable grid, “drag and play” interactions, and real-time synchronization. “We have aligned ourselves with the Html 5 standard, which precisely enables the optimization and extension of Pearltrees’ functionalities” indicates Patrice Lamothe.
The optimization of the tool follows a version 2 of Pearltrees, launched last May. From now on, Patrice Lamothe intends to seduce his 2 million contributors, and let viral marketing do it, like other social networks. But a question clearly arises: how will Pearltrees approach the offer of other curation services, such as Storify, Scoopit, Pinterest, or Evernote? Patrice remains very confident and relies on his base of contributors to promote the service: “I see Pinterest as a large bulletin board, Dropbox as a cellar where you store your content. Pealrtrees is your library. This is where we bring real value to the general public. Moreover, since the last update in May, we are now reaching categories of the population never touched before. ”, He indicates.
The objective is therefore to expand the user niche in which Pearltrees does not want to drag on, and to continue to grow. The company, which bases its model on that of freemium, and is remunerated on paid features, would post profitability in 2015. The company now has 16 people in France and one in San Francisco. The American market is also its biggest market today.