Paypal offers the start-up Iron Pearl to attract new users

by bold-lichterman

Thursday, 11th of April, Paypal announced on his blog that he had acquired the start-up Iron Peal, based in Palo Alto and specializing in customer acquisition and engagement.

The amount of the transaction was not disclosed, but David Marcus, president of Paypal, specified that this takeover would allow the online payment service, a subsidiary of eBay, to accelerate the growth of its user base, which today counts 123 million active customers worldwide.

Building on this operation, the two co-founders of Iron Peal, Stan Chudnovsky and James Currier, will respectively hold the positions of Vice President of “Growth” and “Growth” Advisor within Paypal.

Paypal’s announcement.