The start-up Swipely, which publishes a cloud-based payment system, has just completed a funding round of $ 20 million with Pritzker Group Venture Capital, as the main player, and First Round Capital, Index Ventures and Shasta Ventures. This operation brings the total amounts raised since its creation to $ 40.5 million.
The company publishes a solution which, from payments, allows restaurateurs or bars to get to know their customers better by collecting a quantity of data: date of the last visits, most ordered dishes, watches over the opinions posted by consumers on the most profitable platforms, menus, ranking of servers according to their sales and real-time sales accounting.
The solution is closely reminiscent of that of the Swedish start-up iZettle, which raised 40 million euros from Zouk Capital at the beginning of May. Its system makes it possible to accept payments by bank card using a connected reader, and to manage a sign with multi-user management in the cloud. [en savoir plus : Paiement : la start-up suédoise iZettle, qualifiée de « Square européen », lève 40 millions d’euros, ndlr].
Founded in 2009 by Angus Davis and based in Providence, Rhode Island, Swipely claims to be used by merchants – restaurants, bars, grocery stores… – in more than 500 American cities, for a total of more than 2 billion transactions.