Payment, advertising, roaming … The latest mobile news
Cashlog and Sponsormob extend their respective services in France, Visa and Vodafone enter into a partnership in mobile payment and Mobile BMI launches a roaming offer adapted to professionals. Back in detail on the latest mobile news.
Mobile payment: Visa and Vodafone launch a joint offer
Visa and Vodafone today announced a global partnership in mobile payment. The offer, based on NFC technology, should allow consumers to pay for goods and services using their mobile phone, rather than in cash or by check. The new service is expected to be launched by the end of 2012 and aims to target Vodafone’s 398M customers in more than 30 countries. Everything will be based on a prepaid account system offered by Visa.
M-Commerce: Cashlog lands in France
Still in mobile payment, Buongiorno, an Italian company specializing in mobile internet, comes to announce the launch in France of Cashlog, a micro-payment service that allows you to pay for digital content or services directly from a mobile phone. The service allows mobile users to pay without a credit card, transfer to a bank account, or entry of personal data, with purchases being charged directly to the invoice issued by the mobile operator.
Mobile advertising: Sponsormob launches on the French market
German society Sponsormob, a service provider for mobile advertising, for its part, has just extended its performance advertising solutions to advertisers and publishers on the French market. The company offers several devices: installation of mobile applications, mobile click-to-call, or CPA, CPL and CPC.
Roaming: a more suitable pro offer?
Finally, Mobile BMI recently launched a new roaming offer for professionals. The proposed solution would thus allow frequent travelers to benefit from services without commitment, billed by the meter from the 1st second, which would allow, according to the company, to optimize costs and thus reduce the amount of invoices from 25% to 75%. .