PayCar + Heetch + Sébastien Berrier = INSIDERS
- PayCar raises 1.3 million euros to simplify the payment of used vehicles.
- A fund of $ 200 million to get aeronautical and space start-ups off the ground.
- In France, 25% of collaborative enthusiasts buy at least one second-hand item per month.
- English, the main source of inspiration to create a brand name in France.
- The video: Heetch features young people from the suburbs to defend his application.
- The budget: Ouigo chooses Rosapark to manage its communication.
- The Mobile Marketing Association rewards Gamned for its campaign with Pernod Ricard.
- The appointment: Sébastien Berrier …
Online workshop: Smart Insight: The marketing platform that makes customer data speak.
December 13 at 11 a.m., with Emarsys.
The start-up PayCar, specializing in the payment of used vehicles, has completed an initial funding round of 1.3 million euros with the BNP Paribas group. In March, the company had already benefited from the support of the banking group as part of the FinTech Accelerator by L’Atelier BNP Paribas.
Founded in 2015 by Vincent Marty-Lavauzelle and Mike Waldman, PayCar develops a payment solution for the purchase and sale of used vehicles between individuals. Once the buyer has credited his account on the platform, he can instantly pay the seller on the day of the transaction from his smartphone.
This investment should allow PayCar to accelerate its development. “This fundraising will allow us to go even faster by structuring ourselves. Our goal is to eventually impose PayCar as a payment standard for all used vehicles“, Explain Vincent Marty-Lavauzelle, co-founder and CEO of PayCar.
Starburst Accelerator and Leonie Hill Capital are joining forces to launch a fund dedicated to aeronautics and space start-ups. Called Starburst Venture, it will have a global envelope of $ 200 million that will be invested over a period of three years. The first investments should take place in the first quarter of 2017.
The teams in charge of investments will be mainly based in San Francisco. In addition, the fund will also be able to draw on the four existing Starburst Accelerator branches located in Paris, Munich, Los Angeles and Singapore. Since its launch four years ago, more than 100 startups have joined the Starburst Accelerator acceleration program.
The collaborative economy seems to be establishing itself in the long term, according to the results of “Collaborative Commerce Barometer», Produced by PriceMinister. More than 6 French people making purchases on the Internet in 10 practice collaborative commerce, that is to say they buy or sell products or services to other individuals. And among these collaborative enthusiasts, a quarter of buyers and 28% of sellers use it at least once a month.
Among the reasons given to explain this trend, 89% of respondents value extending the life of an object, 88% appreciate participating in its recycling, and 87% are looking for a better price (down slightly compared to 2015). Finally, more than 8 out of 10 respondents say they trust marketplaces like eBay, and 69% trust classifieds sites like Le Bon Coin.
** Methodology: survey carried out by OpinionWay among a sample of 997 people, representative of the French population. The results presented relate to the population of what the authors of the study call e-shoppers, that is, people making purchases on the Internet. Their proportion is not specified.
Almost 90,000 brand names are created each year in France, according to data presented in a infographics made by Creads. L’Oréal leads the companies filing the most brands each year (194 on average), followed by Sapec Agro France (81), and Sanofi (70).
Beyond the number of registered trademarks, or their distribution by domain, the graphic design platform was interested in the etymology of the names given to these new brands. And English-sounding names are on the rise, with 43% of brands affected.
On December 8 and 9, the transport application between individuals Heetch will appear before the Criminal Court for “complicity in the illegal exercise of the taxi profession.” On this occasion, the application appealed to its users. Through a video, orchestrated by the Buzzman agency, 7 regulars of the application read their tweets. They all stand up for the app. “Before Heetch when I was going out, there was a 1 in 4 chance that a taxi would agree to take me back to the suburbs #touchepasamonheetch. “
The two leaders of Heetch, Mathieu Jacob and Teddy Pellerin, were to compete on June 22. The trial has been adjourned. The court found itself overwhelmed by the number of taxi drivers who filed for civil action.
At the end of a competition between agencies, the low-cost brand of SNCF Ouigo entrusts the management of its communication budget to Rosapark. The agency’s mission will be to manage the brand strategy, from its creation to its deployment at the various points of contact of the brand. She will also be responsible for advising and coordinating the speaking engagements of the various digital, CRM and press relations agencies.
The programmatic specialist Gamned was awarded by the Mobile Marketing Association (MMA), as part of its “I love my bar” campaign produced for Pernod Ricard. The objective of the campaign, which was aimed more particularly at 18-35 year olds who like to go out and party, was to get them to vote for their favorite bar among the 168 partner bars in the operation.
Thanks to its dynamic banner creation tool, Gamned managed to broadcast a contextualized message, based on the user’s GPS coordinates. Depending on where the latter was located, he received a specific banner with the name of the establishment closest to him, his address and the sponsor brand of this bar. The language of the banner was also automatically set. In total, more than 1,300 banner combinations were tested as part of this operation.
Sébastien Berrier arrives at Armis as Chief Technology Officer
Armis, the start-up specializing in digital communication for physical stores, appoints Sebastien berrier as Chief Technology Officer. As part of his new functions, he will be in charge of the development of the technological platform. Previously, Sébastien Berrier was Chief Technology Officer at Nextperf.
December 13 at 11 a.m. with Emarsys
One-to-one data-driven personalization is at the heart of every conversation, your customers want to be treated individually on their preferred channel.
Come and discover during this webinar how Smart Insight can help you answer 4 key questions that every marketer asks:
Who are my clients
When to send them
What to send them
By which channel
MIT Technology Review – Summit Europe
The European community of innovators under 35 of the MIT Technology Review gathered in Barcelona on November 24 to celebrate the second edition of Summit Europe,
Three European Innovators Under 35 Caught Community Attention from MIT Technology Review
Timothée Boitouzet, Founder of the Woodoo project receives the special mention “The Most Audacious Innovator” by the community of Innovators under 35 for his translucent wood
Katarzyna Kamińska selected in Poland by the magazine is recognized as “The Most Impactful Innovator” by this community
The special mention “Novel Innovator” goes to Gonzalo Murillo, a young Spanish researcher who transforms the energy around us into electricity
Le slip Français is looking for its Experienced On Site & CRM Manager (M / F)
To support our strong growth, we are now looking for an experienced On Site & CRM Manager to pilot for France and internationally.
Under the responsibility of the Marketing Manager, you will carry out the following missions for all the brand’s sites (French, English & German):
– Define and implement the commercial animation plan and the promotional calendar of French & international sites in order to strengthen their attractiveness & their conversion into purchase
– Propose and develop new innovative commercial animation mechanisms by relying on our sites and our social networks
E-merchandising & product offer
– Define & optimize on a daily basis the highlights on the home page as on the site
– Set up a dynamic e-merchandising to adapt offers (product and commercial) according to visitor profiles
– Coordinate the online collections of the collections (product sheet, graphic chain, etc.)