Paris Retail Week: a 4th edition under the theme of Smart Phygital

by bold-lichterman

Smart Phygital, a return to basics

In 2017, Paris Retail Week shed light on Live Retail, a human and authentic commerce. This trend goes further today. Indeed, consumers, ever more connected, alert and knowledgeable, are calling for a return to basics: the search for meaning and value. These claim a purchasing process (and no longer an act of purchase): the positioning, state of mind and values ​​of the brand are as important as the product itself. AI and new technologies are necessary for retailers to meet their customers’ expectations: fluidity, experience and ultra-personalization, unlike grouped, standardized and standardized messages.

Retailers have understood this well and now offer stores designed “just like at home”. They take into account the ecological footprint when optimizing their supply chain. Today, artisans are the new stars of marketplaces, and data is used to intimately contact consumers.

What about the store? Buried a little early, he offers himself a particularly successful facelift and finds a new youth by also returning to the sources: the sensory. Obviously, theequipment is the cornerstone of this phenomenon; there can be no successful store experience without furniture designed for that purpose. The layout is dead, long live the scenography! These sensations are enriched by digital technology, an association that provides a total and useful shopping experience, taking into account needs (thanks to data) and offering real added value, particularly in terms of service. Thus, by digitizing, stores are rehumanizing purchasing : CRM makes it possible to personalize offers, sellers equipped with tablets can respond to all customer requests, the transaction becomes invisible, click & collect reconciles on and offline.

For 3 days, on Paris Retail Week, national and international experts will analyze and debate this new paradigm. The plenary conferences will develop the theme of Smart Phygital from different angles.

Paris Retail Week a 4th edition under the theme of

Paris Retail Week: the meeting place for experiential and connected commerce

After three editions, Paris Retail Week has established its legitimacy and has become the essential event in the retail sector. This 2018 edition will present the entire 360 ​​° commerce value chain: new distribution models, layout and design, consumer journey, web-to-store and store-to-web, CRM, omnichannel, shopper marketing, agile logistics etc.

For 3 days, 40,000 professionals and 800 participating companies (exhibitors, speakers and partners) meet in Paris.

The back-to-school flagship event will present solutions, services and products to professionals in the sector looking for innovative service providers in:

  • IT For Commerce
  • Retail Tech / Digital in Store
  • Layout / Equipment
  • Payment Solutions
  • Marketing, Data and Customer Relations
  • Logistics, e-logistics and Supply Chain

In addition to these areas dedicated to the main offers of exhibitors present at the show, Paris Retail Week will also host a Start-Up Space bringing together young companies that will exhibit the most innovative retail solutions, as well as a Village Club Signs & Innovation.

With more than 820 meetings scheduled in 2017, Business Meetings are coming back to create positive emulation at the show. This service makes it possible to plan and prepare meetings between exhibitors and qualified project leaders.

This new edition of Paris Retail Week promises to be particularly rich for professionals. They will be able to benefit from the best best cases of solution providers with the Solutions Workshops, discover new products and market trends, learn from keynotes produced by the biggest retailers of the moment, learn through the Academies of web giants … Paris Retail Week is a unique opportunity to meet, once a year, all the players in this constantly changing world: retail. We can’t wait to open the doors of the show and launch this 2018 edition! », Comments Arnaud Gallet, new Director of Paris Retail Week.

Discover the gems of tomorrow

Paris is an inspiring city, and retailers are not lagging behind in the creation of new concepts and unique scenographies. In order to showcase the most innovative places, with the use of new technologies or a strong bias, Paris Retail Week is organizing three Paris Retail Tours in the streets of the capital.

In addition, the Paris Retail Awards, a true institution in the sector, will reward the best innovations and projects. These awards allow service providers and solution providers to strengthen their reputation and reward the efforts of an entire team. Several laureates from previous editions have notably benefited from financial or human springboards following obtaining an Award.

The price Rookie Of The Year will highlight 3 finalist start-ups, who will pitch their projects on D-Day before being decided by the public vote.

The Awards ceremony will take place on Monday, September 10, as part of the show.

This new edition of Paris Retail Week promises to be under the best auspices for professionals in the sector. Discoveries, expertise, innovations, business and meetings will be the key words of this 4th editing.

A propos du Groupe Comexposium:

The group Comexposium, one of the world leaders in event organization, is involved in more than 170 BtoC and BtoB events, covering 11 sectors of activity as varied as agrifood, agriculture, fashion, digital, safety, construction, high-tech, optics and transport. Comexposium welcomes 45,000 exhibitors and more than 3 million visitors in 26 countries around the world. Comexposium is developing worldwide with a presence in around thirty countries: Algeria, Germany, Argentina, Australia, Belgium, Canada, China, Korea, Denmark, United Arab Emirates, Spain, United States, India, Indonesia, Italy, Japan, Mexico , Monaco, New Zealand, Netherlands, Philippines, Qatar, United Kingdom, Russia, Singapore, Sweden, Thailand and Turkey.

All information about the show on: www.parisretailweek.com