Thearrival of netflix in France planned for September 2014 continues to worry the actors of the French audiovisual landscape. To counter this, Orange would thus prepare its own video on demand subscription (SVoD) offer, 100% made in France. The group would take the head of a structure highlighting the “contents of France”, at the request of Arnaud Montebourg, according to The Express.
This new service offer, nicknamed Mercury, is intended for households that do not have access to TV by ADSL in triple play. The incumbent operator has been working for six months on his own HDMI key, to be plugged into a living room television. Orangecast’s launch date has not been communicated.
Compete with SFR’s offer
This key, called “Orangecast”, will provide access to free TV channels, games, the Deezer site – in which Orange is a shareholder – and video on demand (VoD) from Orange Cinema Séries (OCS). It should work thanks to Sosh, the low-cost brand of Orange. Since March 2014, SFR has already offered a similar offer with Google’s “Chromecast” key, sold for 35 euros.
Still, the establishment of Netflix in Europe with a seat in Luxembourg is controversial. It will indeed allow the American toescape taxes and constraints linked to the French cultural exception.
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