Optimizely raises $ 58 million to customize A / B Testing

by bold-lichterman

The amount

Optimizely, an American player specializing in A / B Testing, raised 58 million dollars (51 million euros) in series C bringing the total of its investments to 146 million dollars. This new round table, announced on the company blog, was carried out mainly with Index Ventures, supported by Ilya Fushman, Adreessen Horowitz, Bain Capital Ventures, Battery Venture, Benchmark Capital, Citi Ventures, Correlation Ventures, Danhua Capital, Pharus Capital Management, Salesforce Ventures and Tenaya Capital.

Optimizely has a sales department in France and offices in London, Cologne, and Amsterdam. It is also present in Japan.

The market

A / B testing makes it possible to test the performance of its web and mobile platforms in real time and to make corrections instantly. In France, the practice is booming among businesses. Several start-ups are positioning themselves in this market, including AB Tasty, with lower fundraising on the French market.

Optimizely specifies that it has doubled its income since the previous fundraising in May 2014. The company has major clients such as Starbucks, Disney, eBay, or Demand Media. In 2014, it acquired the Irish start-up Synference, specializing in machine learning and format optimization.

Faced with it, the solutions of several American players including that of Adobe (Adobe Test and Target), Maxymiser, Monetate, Optimimo, Nelio Software and Leanplum.

The objectives of the Start-up

With this lift, Optimizely wants to focus on its “long term” objectives. It also wants to invest in “personalization” which would make it possible to offer a “unique customer experience, which would not require dozens of engineers and armies of analysts”.

Creation date: 2009

Seat: San Francisco

Founders: Pete Koomen and Dan Siroken

Fundraising: $ 57 million (2014), $ 28 million (2013), $ 2 million in seed (2012) and € 1.2 million in private funds (2010).

Competitors: Adobe (Adobe Test and Target), Maxymiser, Monetate, Optimimo, Nelio Software and Leanplum.

Read: Survey on A / B testing in France (2014)