The American specialist in online restaurant reservations OpenTable has just bought the start-up editor of the mobile application Foodspotting. According to information from Techcrunch, the transaction would have reached $ 10M.
Founded in San Francisco, the Foodspotting start-up allows mobile users to search for a restaurant or a type of dish using photos taken by the community during their meals.
Thanks to this operation, OpenTable, also available in France, therefore seeks to bring a more social dimension to its service. This merger would therefore allow OpenTable customers to receive an email confirming their reservation, accompanied by photos of the dishes recommended by the community of Foodspotting. The idea is therefore to enrich the user experience.
Building on this operation, the 10 employees of the start-up, including CEO Alexa Andrzejewski, will join the OpenTable teams in San Francisco. Since its launch, the start-up has raised 3M €. The mobile application would have nearly 3M of shared photos.