[Open Source] With TEA, Decitre wants to reinvent the marketing of ebooks

by bold-lichterman

While in the United States, Apple and five publishers are subject to antitrust proceedings for agreeing to increase the price of their digital books, in France, a new ebook initiative, imagined by the bookseller Guillaume Decitre, has just been born.

Open Source With TEA Decitre wants to reinvent the marketing

Called TEA, for The e-Book Alternative, it is an open source software platform that aims to rethink the distribution of digital books, until then trapped in closed and exclusive ecosystems.

Cited in The new observer, Guillaume Decitre explains: “Proprietary solutions from Apple or Amazon lock publishers and readers into a proprietary technical format, with a single distributor and a distributor-dependent library. Worse, they completely exclude booksellers. “

The new project, which is to be officially launched in April, will therefore be open to all publishers and distributors. The platform can thus be modified and enriched by all the players in the book chain. Readers will have the opportunity not to remain locked in a proprietary system and “to regain their freedom”.

To sum up, TEA’s objective is threefold. The platform must allow:

  • It is up to publishers to distribute their digital catalog while maintaining their independence.
  • It is up to booksellers, distributors and e-merchants to exercise their expertise in distribution, animation and interactive advice to readers.
  • Readers can read, comment on, and mark up their books, at any time, on any medium, regardless of the booksellers or e-merchants from whom they have purchased digital books.

Presented next week at the book fair, the TEA solution has already gathered the support of several large groups, including Cultura, Rue du Commerce and the SSII Smile.

The idea is therefore to set up an alternative system before the book market, very timid in France, really takes off. Indeed, as shown a recent study led by AT Kearney, ebook sales in 2011 only represented 0.5% of total book sales in France, against 20% in the United States.