[Numbers] Xiaomi, Apple, Fitbit: how many wearables did they sell in the first quarter?

by bold-lichterman

  • 24.7 million wearables were shipped in the first quarter, almost 18% more than the same period in 2016.
  • With 3.6 million activity trackers each transported over the period, Xiaomi and Apple share 29.3% of the market share.

  • Fitbit loses 47% market share, with 3 million units transported against 4.9 million in the first quarter of 2016.
IDC data

The activity tracker market continued to grow in the first quarter of 2017. In total, 24.7 million wearables were transported over the first three months of the year, or 17.9% more than in the same period in 2016, according to data IDC.

In terms of market share, the Chinese Xiaomi and Apple share the top of the ranking, with 14.7% and 14.6% respectively of shipments recorded over the period. Apple, which shipped 3.6 million wearables this quarter, saw its market share increase by 4 points from the previous year. At the same time, Xiaomi has seen its number of trackers shipped remain stable, and its market share decrease by 3 points.

Finally, Fitbit, historically leading the market, has lost 11 market share points and comes in third place, with 3 million trackers sold. Note, Samsung has doubled the number of wearables shipped in the space of a year.


The market is arguably still in its first phase of development, and companies are focusing on bringing wearables to the market. The priority is to get people used to wearing a tracker», Comments Jitesh Ubrani, senior research analyst for IDC. And add “the second phase of development will revolve around the proper use of user data. (…) This is where trackers will really increase our capabilities, and make our lives easier.“.

Read also: Fitbit about to strap Pebble to his wrist

Photo credit: Pixabay