- 20 billion euros spent online in the first quarter of 2017, up 14.2% compared to the same period in 2016.
- 290 million transactions were recorded over the period, up 20.5%.
More than 36 million French internet users have ordered online in the first quarter of 2017, it is 1 million more than a year ago.
French e-commerce is doing well. After 2016 marked by a 14.6% increase in online spending, the first three months of 2017 are part of the same dynamic. 20 billion euros were spent between January and March, an increase of 14.2% compared to the same period in 2016, according to data of Fevad. And in terms of transactions, the growth is even stronger, with 290 million transactions recorded over the period, up 20.5%.
Another observation is that the frequency of purchases is also progressing rapidly. French Internet users thus buy on average 9 times per quarter, against 7 times barely two years ago, and they spend an average of 650 euros per quarter. The average basket, at 69 euros, is down 5%. “The online shopping cart is similar to that carried out in store, which shows a progressive trivialization of the act of purchasing on the Internet compared to traditional commerce“, Underlines the Federation of professionals of e-commerce in a press release.
Finally, the number of e-commerce sites is also growing strongly. There are now 206,800 e-commerce sites in France, or 11% more than a year ago. Note, marketplaces sales currently represent 28% of the sector’s total business volume, which is 2 points more than in 2016. Mobile accounts for 27% of sales by professionals, up 5 points over one year.
Read also: E-commerce: the French spent 72 billion euros online in 2016