[NUMBERS] Huawei dethrones Apple and becomes second largest smartphone seller
Will Huawei’s ascent be confirmed in the next quarter? Meanwhile, the latest report from research and consulting firm Gartner confirms the figures released earlier this month by IDC: in the second quarter of 2018, for the first time, the Chinese manufacturer sold more smartphones than Apple, delighting him at the same time his second place in the world ranking. It’s a little shake up in the mobile world. To see if this is a trend that will continue. The first place is still occupied by Samsung.
From a global perspective, sales of smartphones to end users grew by 2% in the second quarter of 2018 to reach 374 million units.
+ 38.6% of sales for Huawei
Huawei saw its sales grow 38.6% in the second quarter of 2018. “Huawei continues to introduce innovative features in its smartphones and expand its portfolio to cover larger consumer segments”Says Anshul Gupta, research director at Gartner. ” Its investment in distribution channels, branding and positioning of Honor devices contributed to the sales growth. Huawei exports its Honor smartphones to 70 markets worldwide and becomes Huawei’s main growth engine “.
For its part, Apple has experienced almost zero growth (0.9%). The fault in particular with the current generation of iPhone which includes little added value, according to Gartner. Moreover, it could very well be that the Cupertino company goes up very quickly in the ranking. Indeed, the second quarter is traditionally a slow period for Apple, since it precedes the announcement of new smartphones. This should normally take place on September 12 and the brand could unveil three new products. In total, in the second quarter, Huawei sold 49.8 million units against 44.7 million for Apple.
Chinese Xiaomi in ambush
Samsung therefore retains its first place but still with a 12.7% drop in sales (compared to the same quarter of 2017). ” Samsung faces slowing global demand for smartphones and growing competition from Chinese manufacturers», Explains Anshul Gupta. We can thus cite, on the other hand, the nice progression of the Chinese Xiaomi which occupies the fourth place with a market share which rose from 5.8% in the second quarter of 2017 to 8.8% for that of 2018.