[Numbers] How much has GAFA turnover increased since 2011?

by bold-lichterman

Facebook saw its profits almost triple in 2016 whileAmazon has seen an increase in turnover of around 27% in one year. For its part, the turnover of Google grew by 21% over the period. The latest results announced by American tech giants confirm that there was no slowdown in the sector in 2016. Only Apple is an exception, with revenue down 8% at the end of its 2016 fiscal year.

How has the turnover of the four emblematic digital companies progressed over the past 5 years? Are the growth rates observed in 2016 sustainable?

The answer is yes for Facebook, which has seen its turnover grow by more than 50% since 2013, with the exception of 2015, when the latter has grown “only” by 43%. The same goes for Amazon, which has posted relatively stable growth rates since 2011. Google experienced two slight slowdowns in its growth in 2013, then in 2015, with its revenue growth rates falling below the 15% mark. .

Apple shows more irregular performance: growth of 45% between 2011 and 2012, followed by a slowdown in 2013 and 2014. After a growth peak of + 28% in 2015, the firm headed by Tim Cook posted a sales down in 2016, for the first time since 2001.

FrenchWeb-200x200-artcile emploi

in billions of dollars

Google

Apple

Facebook

Amazon

2016 turnover

90.3

215.6

27.6

135.9

Progression

+ 21%

-8%

+ 54%

+ 27%

2015 turnover

74.9

233.7

17.9

107

Progression

+ 13%

+ 28%

+ 43%

+ 20%

2014 turnover

66

182.8

12.5

88.9

Progression

+ 19%

+ 7%

+ 58%

+ 19%

2013 turnover

55.5

170.9

7.9

74.4

Progression

+ 11%

+ 9%

+ 58%

+ 22%

2012 turnover

50

156.5

5

61

Progression

+ 32%

+ 45%

+ 35%

+ 27%

2011 turnover

37.9

108.2

3.7

48

Sources: Google, Statista

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