- 1.82 billion people use one or more messaging applications in 2017, up 15.5% over the year.
- By 2021, 2.48 billion people will use it on a daily basis.
Instant messaging applications like Messenger, WeChat or WhatsApp are on the rise. In 2017, 1.82 billion people around the world will use them regularly, according to eMarketer data. This corresponds to an increase of 15.5% compared to the previous year.
In 2018, the number of instant messaging users will exceed the symbolic mark of 2 billion people, reaching 2.48 billion users in 2021. It should be noted that its annual growth rate will gradually drop and fall below the 10% bar in 2019.
Initially used to communicate with contacts, instant messaging applications are now enriched with features such as chatbots, to interact with brands. WeChat even offers payment directly in the app. Messenger should offer it in France by the end of the year. Another emerging use is access to news. 23% of people using these apps use them to get information, according to a recent study Reuters. They are acclaimed for their discretion, as well as for the lack of content filtering algorithms.
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