[Numbers] How many French people are ready to leave their bank for a FinTech?
1 in 4 French people say they are ready to leave their bank in favor of a FinTech, according to a Deloitte study.
They are 38% to be ready to open a bank account elsewhere than in a traditional bank branch, or in an online bank.
One in four French people say they are ready to leave their bank to join a FinTech, according to the results of the study “The French and FinTech»Carried out by Deloitte with 2,000 respondents representing the French population. They are also 38% to be ready to open a bank account elsewhere than in a bank branch or an online bank. Among the most frequently cited providers, Paypal-type payment establishments lead the way, at 48%, followed at a distance by telephone operators like Orange or SFR (at 14%).
An easy user-type
In terms of profile, the typical FinTech client is a 38-year-old man, with an average salary of over 3,000 euros net per month. He is above all motivated by the simplicity of service offered by FinTech. It only represents 14% of respondents.
Beyond this profile of “involved precursor”, as the authors of the study call it, another profile emerges, that of “emerging follower” (30% of respondents). Aged 43.6 years on average, and CSP + at 41%, he is awaiting explanations as to the real usefulness of FinTech to adopt them on a daily basis. Finally, 42% of respondents fall into the category of “traditional passives”, who consider FinTech services “quite useless”. In particular, they wait for their own bank to develop online financial services before adopting them.
A need for pedagogy
Finally, the last finding of the study, more than 8 out of 10 respondents fail to give a precise definition of what a FinTech is. Yet 26% use price and service comparators, 15% use money transfer and jackpot services and 15% use crowdfunding sites.
Asked what would promote the use of these new financial services, 37% of respondents would like us to better explain the advantages of these services, 34% cite better security of their personal data, and 26% favor greater simplicity in use of services.