- April 2017: 1.2 billion active users
- July 2016: 1 billion active users
- November 2014: 500,000 active users
Launched in 2011 by Facebook, the messenger chat application exceeded the mark of 1.2 billion active users in April. Last July, the application announced to exceed the symbolic bar of one billion active users, including 105.2 million in the United States alone.
The firm estimates that it is the new features launched in recent months that explain this 20% growth in its user base. Thus, group video chats, stickers in videos, as well as Messenger Day, a feature copied from Snapchat that allows you to share a summary of your day for 24 hours, have played a key role in the growth of the application. “Messenger will be the next big platform for sharing private content“, Even indicated Mark Zuckerberg on the occasion of the last F8 conference. In total, more than 1.7 billion people use Facebook on mobile each month, 1.2 billion who use WhatsApp and 600 million who log on to Instagram.
The company, which posted revenue of $ 27.6 billion in 2016, up 54% year-on-year, derives the bulk of its revenue from advertising. Peer to peer money transfers, chatbots for brands, are all avenues for monetizing its audience that Messenger explores.
Source: USA Today