[Numbers] Assistants, smart speakers: how many Americans are using them in 2017?
- 60.5 million Americans will use a voice assistant, like Siri or Cortana, at least once a month this year, according to eMarketer data. This represents 27.5% of smartphone users.
- 35.6 million Americans will use a smart speaker, like Amazon Echo for example. This is 128.9% more than in 2016.
This is one of the flagship announcements of the Google I / O conference, which is currently being held in California: the American giant has gone from a so-called “mobile first” strategy to an “IA first” strategy. All the products developed by the Mountain View firm will now include an artificial intelligence component, like its home voice assistant, Google Home, or its smart assistant, Google Assistant.
Presented by some experts as the next breakthrough innovation, is the ability to control a device by voice a fundamental trend or a fad? This is the question that eMarketer asked itself, with its first study devoted to the subject.
First observation, nearly 27.5% of smartphone users in the United States will use their voice assistant at least once a month. This represents 60.5 million people. Among these users of voice assistants, 25-34 year olds, who represent 26.3% of the total, are the most likely to adopt this technology. In terms of generation, more than a third of Millennials will use a virtual assistant, like Siri, Cortana, or Google Assistant this year.
When it comes to smart speakers, like the Amazon Echo, it’s the growth in the number of users that’s spectacular. Although “only” 35.6 million Americans will use one at least once a month this year, this represents an increase of 128.9% from the previous year. Amazon’s smart speaker largely dominates the market, with 70.6% of satisfied users.
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