The analysis firm Counterpoint Research delivered some remarkable data on the smartphone market in the last quarter of 2017. And among these, we learn in particular that Apple remains, unsurprisingly, the most profitable brand – capturing a colossal 86% of the total profits generated by the industry over this period. The ten most profitable models on the market represent 90% of the total of these profits, and this top is trusted by eight devices from the Cupertino company, and two Galaxy models from its Korean rival Samsung.
IPhone X alone accounts for 35% of profits
While its performance is often presented as below expectations, the iPhone X would even represent 21% of the industry’s revenues, and 35% of its profits. This performance is all the more remarkable given that Apple’s ultra premium flagship was only available for two months in the last quarter of 2017.
Another lesson: Counterpoint argues that the older generation iPhone, iPhone 6 and iPhone 7 – which now represent the mid-range in the catalog of the firm at the apple – generate more profits than some Android smartphones of any new generation.
Counterpoint analysts believe the smartphone market has already reached its peak, with longer replacement cycles now. Counterpoint, however, expects a rise in Chinese equipment manufacturers over the coming quarters: players such as Huawei, Vivo and Oppo will indeed seek to increase margins and revenues, with the move upmarket of their models, thanks to a capacity of ever greater innovation.