According to App Annie:
- 25 billion applications were downloaded in Q2 2017, up 15% compared to the same period in 2016.
- In total, $ 15 billion was spent on iOS and Google Play, up from 35% compared to last year.
- Consumer spending on mobile applications is expected to exceed $ 60 billion for the full year 2017.
The mobile application market is doing very well, according to the results of a study by App Annie. 25 billion applications were downloaded in the second quarter of 2017, up 15% compared to the same period in 2016. At the same time, 15 billion dollars were spent on iOS and Google Play. This corresponds to an increase of 35% compared to the previous year. Over the whole year, $ 60 billion is expected to be spent on mobile applications. Gaming apps are the biggest contributors to consumer spending. Subscriptions built into non-game apps, such as Netflix, also generate a significant portion of the spend.
Google Play greatly surpassed iOS in the number of applications downloaded over the period. The gap, from 135% in the second quarter of 2017, widened by 30 points in the space of a year. If we are interested in the amounts spent, iOS is in the lead, with a 95% gap with Google Play.
Finally, in terms of geographical distribution, India is far ahead of the countries where there are the most downloads of mobile applications on Google Play, especially in the category of games and entertainment. In particular, video streaming applications are on the rise. For the first time this quarter, Brazil surpassed the United States in number of downloads on Google Play. China leads the way in spending