No, a good prototype is not a miniature version of your product

by bold-lichterman

Any innovation begins with a phase of understanding the problem of the future user of a product or service. After a first opening step (also called “empathy”) which allows to have a global view of the difficulties encountered by the latter, and a synthesis step which helps to determine the major problems, comes the prototyping phase.

In his presentation Prototyping is an attitude, WithCompany, a company specializing in strategic design, explains how prototyping, testing, and the ideation process are intimately linked. Collages, three-dimensional assemblies, role-playing games or even storyboards: a good prototype is not necessarily a “home-made” version of the final product, also remind the authors of the presentation.

  • A prototype makes it possible to make concrete concepts that are a priori intangible.

  • A prototype that does not fail in its first tests is certainly not sufficiently successful.

  • A prototype makes it possible to evaluate the reactions of other people, and to collect feedback on his idea.

  • Building a prototype makes it possible to re-define the problem.

  • Above all, a good prototype has the right features, it doesn’t have to be aesthetic.