SEO – in other words SEO for Search Engine Optimization – is essential work if you want to be visible on search engines. It is not by chance that we arrive in first position on a list of Google results! The netlinking is at the heart of this topic, but getting it right is not always easy. This is why the following study was conducted by the SEO agency Eskimoz to find out what are the winning practices of professional web writers. Let’s go !
What is the point of netlinking?
Netlinking is quite simply the sinews of war that is SEO! This is a practice of increasing the number of links that lead to a given website. The more quality links a site has, the more likely it is to gain positions on Google.
We understand the importance of this work when we know that a website that is in the top 3 positions on Google will attract much more traffic than a second page site. The vast majority of clicks take place on the first page, and 60% of clicks are shared between the first three results which are the most visible to the Internet user.
It is necessary to multiply the hypertext links of quality, therefore. But what is a quality link? This study on a series of links created naturally by Web professionals provides us with some answers to the question.
Understand this study
It is not easy to understand the data from this study on netlinking if you are not already immersed in SEO … This is why some explanations are needed to fully understand the results!
- 82% of the links studied were from research carried out by the author of the article, compared to 18% of links from an advertisement. We can therefore see that web editors will rather choose sources that they have found on their own.
- 91% of the sources pointed to via links are media-type sites. These sites make it possible to provide additional information to the published article.
- 79% of sources are more than 400 words: this shows that if we want to encourage web editors to link to our site, we will have better chances if the text is at least 400 words.
- 74% of sources contain figures… Just like this article! The numbers add precision to the content and therefore attract readers who are likely to link to the page when they write about the topic themselves.
- 83% of the anchors used are natural. An anchor is the text you link to, and you have to choose this text with care. A natural anchor is text that can potentially be applied to any text, such as “click here”, “learn more here”, or “here”. A natural anchor is opposed to an optimized anchor, which is equivalent to a keyword anchor, such as “job posting” or “apartment rental”. There are also semi-optimized anchors that consist of a keyword and a natural anchor, such as “this job site”.
- 56% of anchors have a brand name! Logic: when we talk about a brand, we quote it by name and we take the opportunity to make a link to the site in question.
- 96% of sources have at least one illustration such as an image or video. Proof that visuals attract readers …
- 94% of the links are in Do Follow. The Do Follow, it’s a piece of code that tells Google to take into account the power of the link created. You can also choose the No Follow if you don’t want to boost the site you’re linking to. This is often the strategy of sites with high traffic. With such a large proportion of Do Follow links among the links created, it would seem that it is not essential to have a lot of No Follow links in your link profile for it to be natural.
- 68% of the pages targeted by the links are internal pages, that is to say pages other than the home page of the site pointed to. We can deduce that it would be necessary to ensure to receive links on the internal pages of its site!
- 63% of the sites pointed to have the .fr extension and 34% are .com: .fr sites are the most popular. It is not yet known whether the choice of the extension has a real impact on SEO in general, but we know that .fr sites are highlighted during a Google search carried out in France.
What conclusion to draw from this study?
You guessed it: netlinking is based on a multitude of very varied factors, up to the complexity of Google’s algorithms! This study provides valuable insight into the “natural” practices of people who spontaneously produce web content without seeking to do SEO per se.
The main thing in SEO is to be careful to remain discreet in the eyes of Google by adopting “natural” linking practices. It is therefore relevant to take the data from this study into account when developing your netlinking strategy. Exit excessively optimized anchors and sites with copied content pasted from online encyclopedias… This study confirms what a good number of SEOs already knew: the quality of the content is king, and the discretion of the links is king!