Netflix + Meilleurtaux.com + Apple = INSIDERS
- Netflix will raise $ 800 million.
- Meilleurtaux.com acquires MerciHenri.com and diversifies into insurance.
- The figure of the day: Apple could gain 5 to 7 million users following the incidents of the Galaxy Note 7.
- Image of the day: Computer graphics, a key tool for an effective content marketing strategy.
- The budget: Lyfe, a new CNP Assurances brand, entrusts Dagobert with its digital communication strategy.
- The appointment of the day: Raoul Salomon appointed head of Barclays France’s investment bank.
Online workshop: Why is training the best answer to the major challenges of the digital transition?
October 25 at 11 a.m., with 360 Learning.
Netflix has announced its intention to raise $ 800 million in the bond market from US and foreign investors. With this investment, the American giant of video on demand plans to finance new content and “strategic operations”, according to a statement from the company. This is not the first time that Netflix has entered the debt market. In early 2015, the American company had raised $ 1 billion in debt to finance its global growth. Currently, Netflix has $ 2.4 billion in long-term debt.
This announcement comes on the heels of an encouraging quarter for the streaming video platform. Between July and September, Netflix claims to have gained 3.2 million subscribers, after having garnered 1.8 million in the previous quarter. In total, the platform claims 87 million paying subscribers. In the third quarter of 2016, Netflix reported revenue of $ 2.15 billion, up 36% year-on-year.
Read also: Big Data: the success story of Netflix
The comparator of financial services for individuals Meilleurtaux.com announces the acquisition of Thank you Henri.com, an insurance comparator for individuals and professionals. The operation is carried out via the Meilleurstaux.com holding company, Finizy, and is part of the group’s diversification strategy. It follows on from the acquisition in 2014 of Choisir-ma-bank and that of Préféo, a loan repurchase specialist, in 2016.
Meilleurstaux.com, which claimed 2.8 million visits to its site in September 2016, will thus benefit from one million monthly visits to the MerciHenri.com site. At the end of the buyback, Christophe triquet, founder of MerciHenri.com, joins the Meilleurtaux.com management team and takes charge of the P&C insurance activities.
After the multiple battery incidents that affected the Galaxy Note 7, and which led Samsung to altogether stop the marketing of its high-end tablet, experts expect the Korean giant to be faced with great difficulties. financial. In addition to a downward revision of its earnings targets announced the day after the end of sales, Samsung could lose 5 to 7 million users to its main competitor Apple, according to a KGI analyst.
Indeed, the timing of the incident, a few weeks after the presentation of the iPhone 7, could encourage disgruntled Samsung users to opt for the new smartphone of the firm at the apple. The analyst estimates that this could affect nearly half of the 12 million users of the Galaxy Note 7, the other half turning to Huawei or Google. While it is difficult to say precisely how users will react, it is obvious that Apple appears to be the big winner in this case.
The brain analyzes visual information 60,000 times faster than text, according to information taken up by SerpLogic. In his infographic “Why Infographics Should Be Part of Your SEO Strategy», The digital marketing agency specializing in SEO explains what infographics bring to digital marketing professionals, and details a 6-step methodology for creating content that improves its natural referencing.
The agency’s work will revolve around three main axes: the installation of the new brand, acquisition and commitment. It will affect both the overhaul of Lyfe’s digital platform, the implementation of activation and recruitment campaigns, as well as the deployment of sales support tools intended for the brand’s sales representatives.
Present since 1996 within Barclays, Raoul Solomon has just been assigned the post of head of investment banking at Barclays France. He will lead the French entity of the British group alongside Tony Blanco, the boss of Barclays Bank.
However, this duo will be temporary since Barclays has entered into exclusive negotiations with the investment fund AnaCap to sell its retail banking activities in France. After the sale, Raoul Salomon will be the sole director of Barclays France.
The press in the future 10th edition
November 23 & 24
The Show brings together the most important players in press techniques and services in order to meet and discuss common issues on the future of the press: What are the future models to follow: the relative place of paper in the face of the emergence of mobility?
To know more.
[Atelier en ligne] Why is training the best answer to the major challenges of the digital transition?
October 25 at 11 a.m. with 360 Learning
Digital training offers a chance to initiate and accelerate the digital transition. Why, how, what are the issues and how to integrate training into the company’s strategy? This webinar shows how far training is the answer to the major challenges of the digital transition.
NetBooster is looking for its SEA Consultant (M / F)
Within the SEA pole, the SEA F / M Consultant will have the main mission of managing the sponsored link projects of the agency’s strategic clients.
You identify, understand and integrate the client’s objectives in terms of online communication and marketing strategy
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In addition to this, you will need to know more about it.Apply!
PSA Banque is looking for its Digital Marketing Officer (M / F)
Your missions will revolve around the Acquisition and CRM Manager of PSA Banque, in charge of recruiting and converting new prospects:
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Development of online advertising media (banners, emailing, packaging, etc.)