Native adverstising: Twitter acquires Namo Media

by bold-lichterman

The social network has just bought Namo Media, a company specializing in native advertising. If the amount was not disclosed, several American media evoke a transaction between 50 and 100 million dollars. The start-up was founded in 2013 by three Google alumni. The Mountain View firm had also invested there alongside Andreessen Horowitz to the tune of $ 1.9 million in March 2013.

The advertising formats developed by Namo Media could be integrated into the applications of the mobile RTB network MoPub, which Twitter recently bought for 350 million dollars. Founded by Google alumni Nassar Stoertz and Tural Badirkhanli, Namo Media has raised 1.9 million euros since its creation in February 2013.

Between banner ads, ads on the sidelines of tweets and more recently tweets and sponsored accounts, Twitter is looking for sources of income and seems, for the moment, to bet above all on advertising, especially on mobile, since it provides more than 70% of Twitter’s revenues.