When a business submits a form to its customers to get to know them better, many people don’t want to respond so as not to waste time. To overcome this difficulty, the Toulouse start-up MyFeelBack bet on forms contextualized according to each client and quick to respond. Rather than being submitted after the purchase process, these fit into the journey. With this concept, MyFeelBack claims an average response rate of more than 85% on more than “20 million” of surveys carried out among the customers of its customers.
The data collected is then used to enrich the CRM database in order to trigger personalized marketing actions. To do this, MyFeelBack has just forged two strategic partnerships with Adobe and Salesforce, two heavyweights in customer relationship management and marketing software. “The idea is to use customer feedback to trigger personalized marketing actions in real time”, explains to Frenchweb Aurore Beugniez. “The idea is to stop guessing why a customer is going to abandon a cart, but simply ask them and use their response to offer them the right offer in real time.”
Thus, MyFeelBack is thus positioning itself in a market where other players in the enrichment of customer data are present, sometimes with different models such as Acxiom or even Experian. Created in 2011, MyFeelBack has already convinced several large accounts that appear in its customer portfolio. We find in particular Voyages-Sncf, Lastminute, Fnac, or even Hop !. After raising $ 1.3 million in 2014, an office was opened in New York.
Interview with Aurore Beugniez, co-founder of MyFeelBack:
Founders: Aurore Beugniez, Stéphane Contrepois
The head office : Toulouse
Funding: $ 1.3 million raised in 2014