MXP4 successfully reinvents itself in the Facebook ecosystem

by bold-lichterman

Created in 2006, MXP4 developed an interactive music solution with the ambition of becoming the future qualitative format for music files.

Labels and artists could then create rich media files. A new multitrack and playful approach to online music that has won over dozens of record companies around big names like Britney Spears, Pink or David Guetta. Since 2007, MXP4 has raised three funds for a total of € 9 million.

MXP4 successfully reinvents itself in the Facebook ecosystemSince 2010, MXP4 has initiated a clear shift in its positioning, motivated by simple economic pragmatism. Certainly too technological to reach a general public who continues to favor the mp3 format, the MXP4 is now available, in a simplified approach, through the world of social gaming.

The company has chosen to bet everything on a mix between its technology and the Facebook ecosystem in which gaming applications are exploding. In just a few months, she has become the leading figure in social music gaming publishers thanks to the success of Pump it, its application to million users.

MXP4 will launch in March a series of new games for the social network, arcade games in a new playful musical universe.

Interview with Albin Serviant, CEO of MXP4