Motorola sells 1 million smartphones on Flipkart
While everyone is talking about Apple which sold off iPhone 5 through an open store on eBay, Motorola has sold more than 1 million smartphones in five months on Flipkart, the main Indian e-merchant. “We believe these sales figures should place Motorola among the top five mobile phone brands in the country” says Sachin Bansal, the founder and president of Flipkart.
The booming Indian market
In early June, a study by IDC revealed that India had recorded an 186% increase in smartphone sales in the first quarter of 2014 – compared to the same period a year earlier – to 17.59 million units. At the top of the ranking, Samsung was the leader in the country with a 35% market share, followed by Micromax (15%), Karbonn (10%), and Lava (6%). Nokia then came in fifth position with only 4% of the market.
After acquiring Motorola in 2012 for $ 12.5 billion, Google sold the firm to Chinese Lenovo last January for $ 2.91 billion. The Mountain View firm, however, kept the patents under its wing, in order to ensure the development of the Android ecosystem, against the backdrop of the patent war with Apple.
Soon 40 million online shoppers
Lenovo would like to reiterate the success it has had in PCs in the smartphone market. It had indeed bought its PC division from IBM in 2005, and today represents the world’s leading computer manufacturer with 16.9% of the market in the first quarter, according to Gartner, ahead of HP and Dell. To break into smartphones, it should take advantage, in particular, of its establishment in emerging countries to boost its sales.
But Motorola’s figures on Flipkart above all reveal the Indian craze for e-commerce. In 2013, 20 million inhabitants spent $ 2 billion in national e-merchants, according to a study produced by Accel Partners. Figures that are expected to double to 40 million buyers, for a market of 8.5 billion dollars by 2016. In this context, local players seem to dominate. Snapdeal raised $ 100 million last May, followed by Flipkart which raised 210 million euros a few days later.