Molotov steps up a gear by signing with Samsung and LG
Molotov is now moving up a gear. The French television on demand service has just signed a strategic partnership with Samsung. The South Korean electronics giant will pre-install Molotov on its phones, tablets and televisions, report Bloomberg. What to boost the adoption of this service with the general public. But the French start-up is also going further with another agreement signed with LG Electronics, which will also add the service to its televisions connected to the Internet.
“The goal is common: to offer viewers the best of the television offer via a unique, rich and intuitive interface (…). LG and Molotov are jointly bringing connected television into a new era, ”said Stéphane Curtelin, Marketing Director of LG France. “Our partnership with LG represents an important step for Molotov. Our goal is to reinvigorate the viewer experience, through better use of modern technology, ”adds Jean-David Blanc, one of the co-founders.
As a reminder, Molotov is a platform that is positioned on the so-called OTT market (over-the-top content), by proposing to adapt television to new consumption patterns. It thus offers to watch television programs live or catch-up, and on the device of their choice (television, computer, mobile, etc.). Users can also bookmark programs in advance (these are then recorded in a personal space) and receive notifications.
“We will capitalize on new technologies – social, connected televisions, mobile applications – to modernize access and use of television and give users an additional reason to appreciate the experience and the content it offers” , declared in November Jean-David Blanc.
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To find his way around, Molotov broke the traditional presentation of the program schedule to be inspired by platforms like Netflix, which displays each content with thumbnails. A search engine is also available as well as functions to integrate reactions on social networks when a program is broadcast. In the end, several thousand users signed up to experience Molotov in beta.
At the origin of the project, we find television veterans: Jean-David Blanc (Allociné), Pierre Lescure (former founder of Canal +) Jean-Marc Denoual (TF1) and Kevin Kuipers (AlloCiné, SensCritique, GameKult). The company, which presented its project to the Superior Audiovisual Council on November 4, has already signed agreements with 80 television channels. Others are expected to join her soon. To finance its development, Molotov would seek to raise 108 million dollars, according to the American agency.