Mobiles, applications, video games: the 3 new studies to discover
Mobile games: the French are still dragging their feet to pay, Video games: dematerialized content represents more than 50% of the market, Mobile applications: Google’s operating system is gaining ground in France… Focus on three studies.
Mobile games: the French are still dragging their feet to pay
The French are fond of mobile game applications but do not put their hands in their pockets! This is, in short, the main conclusion of a study published yesterday by the Lightspeed research institute.
Indeed, the survey based on a panel of more than 1000 French fans of electronic games, reveals that, among the players equipped with a smartphone or a tablet, only 21% are ready to pay for a game on mobile, against 34% of players surveyed in the UK and 23% in Germany. When they pay, the French also spend less than their European neighbors. In fact, more than half of the Germans surveyed (51%) spent more than 10 euros for games on their smartphone or tablet against only 37% of French people.
The study thus highlights that 89% of smartphone and tablet users in France have free game applications. If few French people are ready to pay, the 25-34 age group is however the most able to put their hands in their pockets. In fact, a quarter of the players belonging to this age group have paid game applications on their smartphone or tablet.
Video games: dematerialized content represents more than 50% of the market
According to a recent study conducted by the Japanese firm Enterbrain, game applications available for download for computers, consoles, mobiles and tablets now represent more than half of the global video game market. In fact, in a sector that weighs nearly 50 billion €, online or downloadable games represented nearly 30 billion euros in 2011, the rest being physical content. Source.
Mobile applications: Google’s operating system is gaining ground in France
According to the latest AT Internet barometer focused on mobile applications, in March 2012 6.7% of French visits were made via an iOS operating system (Apple) and 20.5% with Android (Google). The other market players are very far: 0.7% of visits for Bada (Samsung), 0.5% for Symbian and 0.4% for Blackberry. However, over the last six months, Android has gained nearly 5 points of visit share while the leader iOS has recorded a drop of 5.5 points over the same period.