Founded in 2006 and today a leader in marketing solutions for 2D, 1D barcodes and NFC tags, Mobile Tag announces a raising of 6.6 M € from the fund specializing in multimedia marketing, SEB Ventures (Skandinaviska Enskilda Banken Venture Capital) and historical funds, Alven Capital, XAnge Private Equity.
The company now has 55 employees in France and the United States and will thus be able to strengthen its sales team and its marketing offers.
Frank Kelcz, Mobile Tag board member appointed by SEB: “We are delighted to be part of Mobile Tag’s investors because we believe that MobileTag technology and above all, its management platform, will appeal to operators, advertisers and direct marketers. We look forward to helping this company achieve its international goals. “
About Mobile Tag: the company develops mobile marketing solutions providing access to content via the scanning of 2D barcodes (QR-codes, Datamatrix, Flashcode, Fotokody) and 1D barcodes (EAN, UPC) found on packaging products and NFC tags. Mobile Tag also offers “quick access” solutions to mobile content, making it possible to generate and increase mobile traffic. Its mobile application is available for iPhone, Android, Windows Phone, Blackberry and Nokia.