In France, application traffic grew by 45% in June 2014 * compared to the same month in 2013, according to a study carried out by AT Internet published this Wednesday. The dynamism is even stronger on the side of sites optimized for mobile: + 68% over one year. According to this study – carried out on a perimeter of 2,215 websites, 357 applications and 149 audited mobile sites – more than 2 out of 10 mobile sites saw their traffic more than double in one year. Mobile data traffic, without taking into account Wi-Fi networks, had already doubled between the fourth quarter of 2011 and the fourth quarter of 2012 according to data released by Ericsson in February 2013.
Half of the mobile sites recorded an increase in traffic of more than 40%, a quarter even showed + 86%. This bodes well for those who are embarking on m-commerce (Read: M-commerce, the big leap soon?) Especially since the trend is likely to continue given that sales of smartphones are expected to represent 88% of mobile sales in 2018 worldwide according to Gartner, or 66% more than today. “At the same time, the market for tablets is growing with 256 million units sold expected in 2014 against 206 last year, or + 23.9%” indicates AT Internet.
On the other hand, as in the first quarter of 2014, average website traffic continues to decline: -10% over one year in April, -5.3% in May and -6.8% in June 2014. Between 2012 and 2013 , traffic to these sites had already declined by a few percent.