Churchill Downs, a group that owns a racetrack and casinos in particular, has just bought Big Fish Games, a player in the distribution and production of online and mobile games for $ 885 million. The Seattle-based company is behind the title Fairway Solitaire and the card game Gummy Drop. It also publishes online casino games.
“The acquisition of Big Fish and our entry into the growing mobile and online gaming industry gives us new products, new customers, new geographies and significant new growth opportunities,” said Bill Carstanjen, CEO by Churchill Downs.
Big Fish’s business model is essentially based on freemium which consists of giving free access to games, and charging for options inside them. The company generated revenue of $ 266 million in 2013, 45% of which was generated on mobile.