More than 6 out of 10 smartphone users hardly download any mobile application, according to data reported by Natasha Musharev in her presentation “Build Features, Not Apps“. And of those who regularly download apps, 95% uninstall them in less than a month.
As mobile becomes more and more popular on the Internet, how can brands take advantage of this potential? By focusing on developing features that create value for the user, advises the former iOS engineer. Notifications used wisely, voice recognition, extensions: so many tools that allow brands to effectively increase their presence on mobile.