[Mobile] Facebook seeks to target its ads by tracking the applications used

by bold-lichterman

According to information from Wall Street Journal, Facebook is currently launching a new mobile advertising format. This new solution would target mobile users according to their use of the various mobile applications.

BusinessInsider then indicated that the advertisements ” Sponsored Stories For mobile were now open to advertisers on Facebook, who will be able to purchase them through the API, regardless of any other placement. Sponsored Stories are reputed to be the most effective formats and the most conducive to taking advantage of virality.