Mobile analytics: App Annie raises $ 55 million
App Annie, specializing in data analysis of mobile applications (audience, revenues, number of downloads, etc.), has just raised $ 55 million (€ 46.6 million) from Institutional Venture Partners (IVP), Sequoia Capital , Greycroft Partners and IDG Capital Partners. This new operation brings the total amounts raised by the company to $ 94 million. Greycroft Partners and IDG Capital Partners were already present in the capital.
The company wishes to take advantage of this new investment to strengthen the development of its products, accelerate internationally and, perhaps, make future acquisitions. Based in San Francisco, the company claims to have tripled its revenues in 2014, and doubled its workforce to 300 employees in ten offices around the world. It has structures in Amsterdam, Beijing, Hong Kong, London, Moscow, New York, Seoul, Shanghai and Tokyo.
App Annie also announces the launch of a new solution, called “Usage Intelligence” which analyzes usage on mobile applications: number of active users, time spent on the application, frequency of use, etc. Last May, l he company had bought Distimo, one of its competitors. Other actors, such as SimilarWeb, which has raised $ 15 million in November, are also positioned in this market.
675,000 apps analyzed worldwide
“We are seeing a great demand in the mobile industry for this type of information. Usage data is of paramount importance to publishers and investors of mobile apps, especially when it comes to analyzing apps that monetize outside of the market. store »Says Bertrand Schmitt, co-founder and CEO of App Annie.
App Annie also regularly provides analysis on the mobile market. For this, the company claims to be connected to more than 675,000 applications around the world … Electronic Arts, Google, LinkedIn, Line, Microsoft are among its customers.