Yahoo! just bought Flurry Analytics, a company specializing in audience analysis on mobile applications. The transaction would hover around $ 300 million.
“By joining Yahoo !, Flurry will have the resources to grow its platforms that help developers build better apps, reach the right users, and explore new revenue opportunities. Together, we will improve the mobile experiences of Yahoo! with more personalized and inspiring products, ”we explain. Behind this acquisition, of course, hides the monetization of applications via targeted advertising.
Founded in 2005, Flurry has big name clients including Zynga, Skype, the BBC, Pinterest and even Snapchat. It claims to be used by 170,000 developers, monitor activity on 1.4 billion devices every month and 5.5 billion sessions every day.