Mobile advertising spending is expected to represent 51% of the online advertising market in 2016, according to eMarketer projections. It was to meet the specific needs of this sector that S4M was launched. This French start-up specializing in the measurement of advertising audiences has developed a technology which allows an advertiser “to follow its advertising investments and to optimize them in real time, in complete transparency, from the advertising impression to the conversion” , explains to Frenchweb Christophe Collet, the founder of S4M. Targeting solutions have also been developed.
To ensure the reliability of its measurements, S4M ensures that it is working on obtaining certification from the Media Rating Council (MRC). Because advertisers and website editors don’t always trust each other. Thus, 97% of advertisers surveyed in the United States as part of a study by the Association of National Advertisers published in November 2015 want the measurement of advertising impressions to be carried out by a third party.
€ 6 million raised
“Advertisers need to get what they paid for, therefore to have impressions that are seen by their targets and then to measure everything that will happen behind this advertising impression,” explains Christophe Collet.
Founded in 2011, the company today boasts large groups in its customer portfolio, including Orange, Renault, E. Leclerc and McDonald’s. To accelerate, S4M raised 6 million euros in June 2015 in order to strengthen its teams (data scientists, engineers, etc.) and finance its international development, in particular in the United States and Singapore.
Interview with Christophe Collet, the founder of S4M:
CEO: Christophe Collet
The head office : Paris
Activity: mobile advertising
Funding: € 6 million raised in June 2016