Microsoft’s new “Devices and Services” strategy

by bold-lichterman

Steve Ballmer comes, in an interview with the Seattle Times, to define Microsoft in the future as a “devices-and-services company” while specifying that Redmond will not have the vocation to manufacture all the terminals in question. It is in the light of this strategic orientation that Microsoft France gave its traditional back-to-school conference yesterday. The opportunity for many to gauge Alain Crozier, its new President, appointed at the beginning of July.

Even if the word is too often overused, it seems obvious that Microsoft is currently experiencing a small revolution, which is not only cultural. The objective today is to set up a single interface, from the TV connected to the smartphone and to focus the entire strategy on a unified user experience. This objective will be achieved in particular through Windows 8 and Windows Phone 8 expected on October 26th. A natively tactile OS that will clearly have a little head start on the fleet of terminals currently in service with customers of Microsoft.

Microsofts new Devices and Services strategy

The publisher is embarking on what he calls the “OS Cloud Generation”. Whether it is Windows Azure, Windows 8 or Windows Phone 8, data will follow everywhere in Cloud mode but also applications. This is the whole range of products that will be renewed in the next 12 months like the logo itself. Among the new features, a connected version of the Office 365 Home office suite which will thus become potentially collaborative through interaction with SkyDrive and the implementation of Skype.

Interview with Nicolas Petit, COO & CMO of Microsoft France.