New difficulties for Microsoft in mobile. The American group has announced that it will cut 1,850 jobs in its mobile activities. Of these, 1,350 relate to Microsoft Mobile Oy, Finland. At the same time, the company announces an impairment charge and restructuring charge of approximately $ 950 million. The announcements come a year after it announced a plan to lay off 7,800 jobs and $ 7.6 billion in asset write-downs, both primarily related to its acquisition of Nokia.
In 2013, Microsoft bought the “Devices & Services” division of the Finnish phone maker, in a $ 5.44 billion transaction. At the time, the Redmond firm was looking to find a manufacturer supposed to allow it to speed up the deployment of its Windows Phone mobile operating system.
But the mobile OS has still not managed to win against the two masters of the sector, Android and Apple’s iOS. According to a study of Gartner, Windows Phone recorded a market share of 0.7% in the first quarter of 2016, far behind the 84.1% of Android and the 14.8% of Apple.
“We are focusing our efforts in the phone where we have differentiation – with companies that value security, management (…), and consumers who value the same,” CEO Satya Nadella said in a statement. “We will continue to innovate on all devices and on our cloud computing services on all mobile platforms.”