[Messagerie instantanée] The 3 apps that want to dominate the world
Among the major trends of 2013, we could evoke a resounding return of instant messaging. Indeed, Facebook is launching its own voicemail service, and many other solutions are emerging and fighting for global leadership in messaging.
Meanwhile, Microsoft announces the shutting down Windows Live Messenger on March 15, which will be integrated into the Skype internet telephony service (bought in 2011 by the American publisher for $ 8.5 billion) …
The American WhatsApp, the Western leader
WhatsApp, founded in 2009 by Jan Koum and Brian Actoum, is a cross-platform messaging application that allows you to send, via 3G or WiFi, instant messages between two smartphones: texts, photos, videos, location data and conversations from groups.
Free to download and without advertising, it works on a subscription principle of $ 0.99 per year (the application is paid on iOS but without subscription). The figures for its development are impressive: last year, the application accounted for nearlyone billion messages exchanged per day, and reached the 10 billion last August. As of New Years 2013, nearly 18 billion messages were sent through What’s app.
What’s app is now available in ten languages, on iOS, Android, Window, BlackBerry OS, and Symbian.
Korean KakaoTalk and its international ambitions
Founded in 2010 by Kim Beom Soo and No. 1 in South Korea and Asia, the app KakaoTalk works on the same principle as WhatsApp: sending free messages (photos, videos, etc.), via wifi or 3G, except that it incorporates a voice call function, which allows its users to call for free in his country and even internationally.
In August 2012, KakaoTalk announced that it had reached 57M users worldwide. KakaoTalk Corp., the company that manages the app, was voted “Top Developer” on Google Play and voted # 1 free messaging apps by Cnet.
The application is currently available in 12 languages, including French, on iOS, Android, BlackBerry, Bada, and Windows.
Chinese WeChat and its 300 million users
It allows its users to send messages, photos, voice notes, and even video chat with contacts. Each account is associated with a QR code that allows you to add a contact to their directory with a simple scan. It also allows you to geolocate to find friends in the area.
WeChat is not yet concerned with monetization today and instead focuses on developing its user base, especially internationally.
Some users of the app are said to be concerned about how easily Chinese security forces could monitor their conversations.
Which courier will eventually dominate the others? The 1st, classic but already well established worldwide? the second, who adds voice calls to writing? Or the 3rd, in the trend with its QR Code but monitored by the Chinese state? Many other applications exist today, such as Nimbuzz (100M users), Line (85M users), ChatON, Tango (80M users), Viber or even Skype, and offer this same type of service, between text messages and voice … What if Facebook also had a say?