- The start-up Wrapidity has developed a technology to automate the extraction of data from unstructured web content.
- The deal comes weeks after a $ 60 million funding round from Meltwater.
The society Meltwater, which develops SaaS solutions for monitoring and analyzing information on online media and social media, has just acquired the British start-up Wrapidity, from the University of Oxford. Financial terms of the transaction were not disclosed. This is the tenth acquisition of Meltwater since 2009.
Founded in 2001 by Jorn Lyseggen, the San Francisco-based company designs business intelligence, online reputation and social media analytics solutions to enable brands to measure the performance of their marketing campaigns. This system should therefore help them improve their strategy with a view to reaching their consumers more quickly and more directly. To date, Meltwater has 55 offices around the world and claims 24,000 customers.
$ 60 million raised in early February
With Wrapidity, Meltwater is strengthening its position in artificial intelligence. The British start-up has developed a technology to automate the extraction of data from unstructured web content. The transaction comes just weeks after a $ 60 million funding round from Meltwater, which aimed to continue its acquisition strategy. In March 2016, the company bought Encore Alert, which publishes a SaaS platform using artificial intelligence to scan all information online.
Meltwater operates in a market that includes several players, such as Digimind or the Luxembourg agency Talkwalker, which completed a funding round of 5 million euros at the beginning of January. The latter claims more than 600 customers around the world, including PwC and Microsoft.
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