+ Matcha + Twitter = INSIDERS

by bold-lichterman

  • takes over Cariboo and Guide Like You.
  • Matcha, the algorithm that recommends wines paired with dishes.
  • Twitter is reviewing the way it applies its 140 character rule.
  • 92% of mobile users who inquire about a product buy it during the day

  • Twitter reviews the way it applies its 140 character rule
  • Who are the entrepreneurs of French Tech?
  • Nominations of the day: ByPath, Air Liquide, Ogilvy & Mather Paris, Iris Capital
  • Online workshop: 3 out of 4 visitors leave your site if their experience is not optimized. Want to change that?
    October 11 at 11 a.m., with Kameleoon

tripThe start-up, which is developing a platform for connecting travelers and tour guides, has concluded the acquisition of Cariboo and Guide Like You, two platforms which serve as intermediaries between tourists and passionate locals who want to discover their city. The financial terms of the transaction have not been specified.

Launched in 2015, the platform boasts 60,000 professional guides in 80 countries. “The ambition of the Meetrip-Cariboo group is to contribute to the development of a 360-degree, multilingual welcome and to be able to respond to these new tourism challenges.», Explains Ralph Guyot-Jeannin, founder and CEO of The French start-up will have a lot to do in the tourist activities market with Airbnb, which has just acquired the Spanish marketplace Trip4real. The latter connects tourists with inhabitants of the region in which they are located to take part in local activities, a concept similar to that of Cariboo and Guide Like You.

Benoit RichertEnabling food and gastronomy professionals to provide a service worthy of a sommelier to their customers, such is the promise of Matcha. After a one-year R&D phase, the start-up launched its commercial offer at the start of the year.

The algorithm that she has developed allows professionals to recommend wines that go well with the dishes. Enough to allow restaurateurs to build customer loyalty, but also wholesalers or retail professionals to better advise their customers, who can hope to increase their income. In addition to its B2B offer, the company has also developed a tool made available free of charge to individuals, which offers them a selection of wines that match the dish they are cooking.

At the origin of the project, we find Benoit Richert (pictured opposite), engineer-developer and consultant sommelier, Thomas dayras, strategy consultant and also sommelier advice, as well asEduardo Queiroz Peres, also engineer-developer.

He announced it since May, the bird social network has finally changed the way it applies its famous rule of 140 characters maximum per tweet. Since yesterday Monday, the photos, the videos but also the questions and the quotes do not enter any more in the count of the number of characters. This development should allow users of the social network to benefit from greater freedom to express themselves.

1605494277 941 Meetripcom Matcha Twitter INSIDERSThe links between the physical and digital world are no longer to be proven, particularly in the area of ​​e-commerce. A new study carried out by Google, based on data from 1,000 mobile users, and taken up by Marketing Dive reveals that more than three quarters of mobile users who inquire about a product go to the store the following day. Another lesson from the study: 92% of these mobile users buy during the day. Finally, the study shows that 96% of mobile users studied for the purposes of the study use their phones to search for information on a daily basis and 73% of them use their computer.

Read also: M-commerce rhymes with sport, fashion and luxury in France

Clustere, the talent management platform, was based on data from the 250 million profiles that are referenced at it, in order to analyze career development according to business sector. She drew up a list of the 10 sectors of activity that most favor cross-functional employee mobility. Advertising, media and communications lead the way, followed by services and industry. Digital comes in 4th position.


Thomas Cochin leaves Microsoft for ByPath

Thomas CochinAfter more than four at Microsoft, Thomas Cochin just joined ByPath as Director of Business Development. As part of his new responsibilities, he will have to contribute to the commercial development of the company on an international scale.

In addition, he will be assigned to customer relationship management. Thomas Cochin began his career in 2001 with the French publisher Coheris before joining Microsoft in 2011 where he held the positions of Marketing Director and then Sales Director in charge of customer experience.

Yael Azoulay joins Air Liquide as Senior Advisor

Yael AzoulayThe French industrial group Liquid air named Yael Azoulay as Senior Advisor, in charge of digital transformation. In 2008, she founded the La Tortue publishing house, mainly intended for management committees of companies, large institutions and local communities.

Fadela Moizard takes the head of the visual communication department of the IIM

Fadela MoizardTheInstitute of Internet and Multimedia (IIM) – Leonardo da Vinci Group has decided to appoint Fadela Moizard as director of the visual communication axis. As part of her new functions, she will be responsible for supporting the development of this branch of the IIM.

Previously, Fadela Moizard notably worked for PriceMinister and the agency In Person, where she managed the advertising campaigns for Toshiba, Epson, Véolia and Société Générale.

Soline Rabaud becomes the new Marketing Director of Polar France

Soline RabaudPolar France, a company that markets heart rate monitors and GPS sports watches, focuses on the services of Soline Rabaud. The latter is appointed Marketing Director.

As such, she will work in close collaboration with Denis Bordenave, CEO of the company. Before joining Polar France, Soline Rabaud was Display Product Manager and Lumix Brand Manager at Panasonic since 2007.

Christian Foulon promoted to Creative Director of Ogilvy & Mather Paris

Christian Foulon25 years after his arrival, Christian Foulon was appointed creative director of the advertising agency Ogilvy & Mather Paris. In 1991, he joined the company as a copywriter. As part of his activities within Ogilvy & Mather Paris, he has notably worked with Vittel, Epson, Caisse d’épargne, Ford and La Mutuelle Générale. “Christian lived through the different ogilvyan eras of creation», Notes Emmanuel Lallevé, Executive Creative Director of the agency.

Stéphane Pesqué becomes Partner at Iris Capital

stephane-pesqueStephane Pesqué joins Iris Capital as Partner in charge of early-stage investments in France. Before joining the investment fund, Stéphane Pesqué worked 13 years for the Private Equity subsidiary of the CM-CIC group, where he developed the venture capital activity. He has invested in more than 20 companies in the telecoms, software, and Internet sectors, including Deezer, Capitaine Train (sold to TrainLine), and Mister Auto (sold to PSA). He started his career as a business manager at Siparex Ventures for 4 years.

Frenchweb launched its study “Portrait of entrepreneurs and leaders», To understand who are the Entrepreneurs of French Tech today. Quickly participate in our investigation.

3 out of 4 visitors leave your site if their experience is not optimized. Want to change that?
October 11 at 11 a.m., with Kameleoon

For 75% of your visitors, having an optimized experience is no longer an option. If your site doesn’t convince them, they leave you. But how do you understand their needs and identify areas for optimizing your site?

Sign up! In addition to this, you will need to know more about it.

Evening in Up mode!
October 05, 2016

Become for one evening an Adventurer of Innovation, a Digital Collaborator, a Supercharged Intrapreneur, a Boosted Student… Reveal the STARTUPER who is in you!

In UP Mode! offers the 1st “VisMaVie” from StartUP

Find out more.