Maximiles’ SoLoMo strategy behind the takeover of Dismoioù

by bold-lichterman

Maximiles, the leader in online loyalty has just announced the 100% cash acquisition of Badtech SAS, publisher of Dismoioù in France and Tellmewhere internationally (Italy, Spain, United States). The management team remains in place.

With 1 million users of its iPhone and Android mobile applications, the dsimoipuù mobile social application, based on geolocation technologies, allows you to exchange good addresses, submit opinions and ratings of places, and benefit from good plans. Badtech was looking for a partner to help them move on to truly monetizing their audience.

Maximiles SoLoMo strategy behind the takeover of Dismoiou

Founded in 1999, Maximiles is a leader in its internet loyalty sector, claims 2 M VU / month and a turnover of 17.2 M in 2010. The group nevertheless absolutely needs to succeed in its SoLoMo shift to position itself strongly in marketing mobile.

Interview with Marc Bidou, CEO of Maximiles and Gilles Barbier CEO of Dismoioù.