Launched last year, Matiro is one of the French pioneers in the purchase and optimization of Internet advertising on ad exchanges, in real time and in an algorithmic manner.
The platform is operational in France, Europe and the United States. A new way of operating the display, radically different from all the solutions existing until now, whether in terms of targeting, optimization, value chain, players, technology. This involves buying prints individually and at auction for publication in real time via online marketplaces (Ad Exchanges).
Matiro’s algorithmic technology calculates the maximum bid per impression for an optimization of the ROI. More than 30 billion impressions are now on the market each month in France.
Matiro has already won over Meetic, La Redoute, Orange, ING Direct, Blizzard, Boursorama Banque …
- Yann Le Roux: for 14 years, he founded, developed and managed the Internet subsidiaries of media agencies (Havas) in France and then in Canada.
- Erwan Le Page: after starting out in TV and Radio, Erwan definitively “digitized” in 1999 and created the Internet media department of Publicis, before joining Yann at Havas Digital.
Interview with Erwan Le Page and Yann Le Roux