Marketing: stop bullshit, make way for authenticity

by bold-lichterman

For almost 10 years, Sébastien has been surveying the Web and the communication and marketing opportunities that are emerging thanks to these new tools and these new ways of consuming information.

He defends a “bullshit-free” vision based on a healthy advertiser / agency / consultant relationship and in the final interest of the user and the consumer. The base. But always worth remembering in view of certain practices that are not always very ethical …

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The contributor:

1605270891 583 Space conquest towards infinity and beyondPassionate about technology and innovation on the web interfaces side, Thomas gouritin has been immersed in chatbots for several years with the design of projects for national and international actors.
For 18 months, he has been documenting chatbot tests in all sectors on medium.com/1day1bot and he drew from it a white paper supplemented by testimonials from key accounts (from Direct Energie to Disney France). His watchword: stop bullshit, let’s think above all about the experience offered to users!