MS Innovations, a mobile marketing agency, has just announced a stake of almost 30% in the company Publipizz, specialist in France in advertising on pizza boxes.
Publipizz has a customer base of over 5,000 pizza chefs and creates advertising packaging that is provided to them free of charge. The company works with large accounts (SFR, Ben & Jerry’s, PMU, M & M’s, Lufthansa, etc.) and allows advertisers in particular to monitor the development of their campaigns (number of boxes distributed) via its back office.
Building on this stake, MS Innovations intends to add, thanks to QR codes and its many marketing levers, a new mobile and local dimension to Publipizz, such as finding the reseller closest to the advertiser and obtaining coupons from reduction.
