Ludovic Chayriguès will head the French division as CEO and will report directly to Michael Collins, CEO of Joule.
The agency intends to rely on marketing and technological resources of its network to provide brands with responses adapted to new uses and challenges related to connected screens – smartphones, tablets and connected TV.
The French market represents a strong potential for the agency since with nearly 20M mobile internet users, some brands are still hesitant to engage in these new territories.
Launched in 2006, Joule is a mobile marketing agency that supports major global brands in their mobile strategy, from concept to implementation, including the measurement of activated devices. The agency depends on the WPP group, a major player in communication with a turnover of $ 66 billion.