[Marketing mobile] Ad4screen offers the Polar System agency
Ad4screen, a major player in performance-based mobile marketing, today announces a majority stake in the capital of Système Polaire, an agency specializing in the development of mobile solutions.
This transaction is therefore part of the external growth dynamic initiated by Ad4screen a few months ago. In fact, last May, the company had already acquired a stake in the BeMyApp company, sponsorship of mobile applications and organizer of WeekEnds BeMyApp.
The integration of Système Polaire into the Ad4screen group was carried out through a capital increase to accelerate the development of the company. Its objective is to strengthen the agency division of the Ad4screen group with substantial expertise and know-how in the field of design and development of applications and mobile sites.
Ad4screen’s external growth should continue over the coming months, in particular thanks to to the € 4.4 million raised last September.
Jérome Stioui, CEO of the Ad4screen Group: “ In line with our objectives, we are making every effort to build the 1st integrated and independent mobile marketing group in France, by bringing together talented entrepreneurs, unique know-how and exclusive technologies in the field of mobile marketing. . The acquisition of a stake in the Bemyapp companies and today the Polar System, are only the first building blocks. We are therefore aiming for a turnover of € 30 million for a normative profitability of 20% by 2015. ”
Created 4 years ago by Didier Nizard, Système Polaire is a pioneering agency in the development of mobile solutions. The company has carried out nearly 45 projects for more than 25 key account clients such as RTL, CDiscount, Allianz, Nathan, Ouest-France, La Française des Jeux, or even Yves Rocher and DDB.
Founded in September 2010 by Jerome Stioui, Patrick Mareuil, Philippe Leclercq and Nicolas Klain, Ad4Screen is a group specializing in the fields of marketing and mobile advertising. The group has more than 125 customers.