Marketing and reputation, watch out for fake news and bad buzz

by bold-lichterman

Dive into the heart of the influence and reputation mechanisms on the Web with Nicolas Vanderbiest, well-known blogger on Reputation Lab and academic at the Catholic University of Louvain.

Marketing, politics, Nicolas tells us more about his vision of recent reputation phenomena based, in particular, on fake news. As always with him, no tongue in cheek. And that suits us well …


All videos of Connected Looks can be found on the site.

This episode is a replay from May 2017.

The contributor:

1605270891 583 Space conquest towards infinity and beyondPassionate about technology and innovation on the web interfaces side, Thomas gouritin has been immersed in chatbots for several years with the design of projects for national and international actors.
For 18 months, he has been documenting chatbot tests in all sectors on medium.com/1day1bot and he drew from it a white paper supplemented by testimonials from key accounts (from Direct Energie to Disney France). His watchword: stop bullshit, let’s think above all about the experience offered to users!